New ‘Selfie Mirror’ content for Boohoo’s London Showroom

We recently worked with partner, Inurface Media to bring a fun, interactive ‘selfie mirror’ to Boohoo’s fairly new, immersive brand experience space in London - made for both work and play.   

While Inurface Media took care of the technology aspects and the Scala signage that the platform runs on, our team at VISUALAB designed the mirror’s interactive content which also featured bespoke frames for all of the brand’s fashion labels. 

People now visiting the centre for meetings, fashion shows and other brands events that take place there can now engage with the mirror, take branded selfies and post on social media for a bigger brand influence across their digital channels. 

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