Why you should be using Instagram for your small business

Not a fan of the gram? If you’re not yet using Instagram for your small business, we’re telling you to - and here’s why…

1. Instagram has over 500 million people scrolling its app daily

Yes, daily! With this many eye-balls scrolling, there’s no wonder so many businesses are making Insta a huge part of their marketing strategy. With over 1 billion active users, this visual app could just be the place to get your brand more visibility.

2. Any business of any size can go viral

We’ve seen it happen. Small businesses posting a series of high-quality creative reels that have just taken off! As long as you know your audience, post quality content, engage with your followers and maintain a consistent presence on the platform, any business can thrive.

3. Sell on the gram

Not yet seen Instagram’s shop button? Thanks to its on-site e-commerce sales platform which can be hooked right up to your website, businesses can now sell their products directly from Instagram.

4. Stories help to show brand personality

A lot of brands are using stories to show what goes on behind-the-scenes in their business, maybe in the office or in the salon. It’s a great way to make your brand more relatable and to show a bit more personality. Stories last just 24 hours, so the content doesn’t stay live forever, making it the perfect place to post less stylised content and just keep it reel.

5. Get creative

Reels are a huge part of Instagram’s way of competing with TikTok  right now, and so the world of Insta has gone a little reel crazy. That being said, reels are a great way for brands to get creative, all while showing the best parts of their business.

Still not convinced? Check and see what your competition are doing on Instagram. Are they reaching people you currently aren't? Are they pushing out great visual content daily and gaining traction? Just some food for thought!