Wishing you a magical Christmas
Video Production & Motion Graphics
The Challenge
This Christmas (2018), we worked with the South West’s gateway to the world to produce a heart-warming Christmas video campaign for use across the airport’s digital channels. Bristol Airport tasked our team to come up with a festive concept and deliver the project from start to finish.
“This was an emotive story, and little “Leo” was a great actor who really helped portray the emotions we were looking for.”
“It was amazing to see the impressive results generated from just this single, 2-minute-long campaign. That’s the power of emotion and great storytelling combined”
Our Approach
We centred this campaign around the worries a child might have while travelling on Christmas eve – including the #1 question – ‘Will Santa be able to find me?’ From Leo leaving a letter to Father Christmas, we watch as he embarks upon his journey, witnessing little moments of magic along the way until finally, a miracle happens.
The Detail
We handled the entire project from concept through to delivery – including storyboarding, the casting of actors, filming and editing. The video was also repurposed for multi-channel use, with an edit specifically tailored for delivery on the airport’s digital wall found in its new security zone. Aside from telling a heart-felt story, we wanted this year’s Christmas campaign to focus on the little joys of the festive season – because it’s the little things that matter the most.
The Results
Marrying the excitement of travel with the miracle of Christmas, we came up with Leo’s heart-warming festive adventure, generating a great response across the brand’s social media channels and throughout the airport terminal.
