ChangeGroup Digital & Print Campaigns
Play the reel
The Challenge
ChangeGroup is a leading foreign exchange and bureau de change company, with a big presence in retail and travel hubs around the world.
As part of a big brand marketing drive, we’ve been working closely with ChangeGroup to immersively showcase their services, across both digital signage and print.
After initially tasking us with revamping their digital signage content strategy and design at a single airport location, this quickly escalated to multiple locations and channels, with more exciting content rollouts still underway.
“Producing travel related content always excites us! We get so absorbed into really celebrating the romance of travel - it’s what draws consumers in to the overall marketing message.”
Our Approach
We began by conceptualising how ChangeGroup could be maximising the content on their concession LEDs, digital signage screens, rate boards and ATMs, to subtly promote their services, while also celebrating the romance of travel. We took care of every aspect of campaign delivery, covering creative strategy to content production and everything in between.
“Our relationship with ChangeGroup is an exciting one - we’ve been working together for most of 2022 and we’ve absolutely loved seeing their concessions transform with new and exciting LED content. More exciting projects are planned for 2023 - watch this space!”
The Detail
From abstract flamenco scenes to fascinating underwater visuals, we designed the campaigns to cleverly span across multiple endpoints on a single concessions stand - stopping passers-by in their tracks as they’re instantly drawn in by the visuals, with 3D and other engaging effects coming into play.
In addition to the digital campaigns for the concession stands and ATMs, we also worked on a series of print campaigns - including directional print for airports and special event posters, to promote their currency services to those that may be travelling for the World Cup and other big events.
“It’s exciting to see a brand like ChangeGroup witness the power of LED content. It’s instantly drawing customers into their concessions, and making better use of their currency exchange services - which was big marketing push for the brand this year.”
The Results
So far the roll-out of campaigns can be seen at Gatwick Airport and London Luton Airport, as well as cities in Spain and Finland.
Multiple additional locations are also pending around the rest of the world, as the project continues. Stay tuned for more.
