If you’re reading this, you’re probably wondering why on earth as an audio-visual solutions supplier, you’d even think about offering digital content services to your clients. Are we right?
If you’re curious as to how that could possibly benefit your business, you’d probably be surprised to learn that this model has proven to be huge success for technology providers over recent years and is well worth considering – if you haven’t done so already.
A ‘content-first’ industry
As far as digital signage goes – the industry has largely become a ‘content-first- industry. By this we mean what’s on the screen has become far more important than the physical screen itself. That’s not to undermine technology in any way, but every digital output has a role to play and a purpose to fill, and it’s the digital content on show that has the power to make any install win or lose.
It’s for that exact reason, that so many brands are now approaching full-service providers that can deliver on more than one aspect of a digital solution – and in particular, creative content.
Broaden your offering
Since VISUALAB Media’s launch, we’ve built a business model that allows us to work both directly with clients but also alongside our trusted partners – many of which happen to be specialists in the AV industry.
By adding our creative capabilities to their existing technology offering to clients, our partners are able to deliver on several pieces of the puzzle. This makies life far simpler for their clients, but also adds an additional revenue stream to their own business model.
Move away from referrals
How many times for example, has an LED screen provider been asked by a client to recommend a reputable digital content provider? The answer’s probably, a lot. Imagine bringing that referral under your own umbrella.
Adding this value-added service to your already unique offering could help to attract additional clients, across more verticals – ultimately placing you at the forefront of the industry. Interested in partnering with us? We’d love to hear from you. Email us via our contact page!