Is your digital signage content Christmas-ready?

One of the best things about digital signage is that creatively, the sky is the limit - and with most of today’s best content management systems being so easily updatable, digital experiences can be transformed at pretty much any moment - with the help of a proactive team of creatives, of course!

This means that with any big celebration like Christmas, where brands are showing some festive spirit across social media, email marketing and so many other places - digital signage should really be one of them.

The question is - how many digital signage screens and LEDs are really being used as seasonal brand marketing tools? If you’re still showing the same “non-festive” content during the month of December - this is your sign to start making better use of your digital signage investment.

In an ideal world, to get maximum impact out of a digital canvas, we highly recommend putting together a digital content calendar, focusing on all key dates in a year, from Easter to Black Friday, and to start planning digital content campaigns at least 2 months prior to the actual event (at the very least!).

Content Support Services

For clients that are struggling to refresh their canvases with new digital content campaigns, we offer highly beneficial content support services - a no brainer for those lacking in house creatives or those only needing creative support at intervals throughout the year.

We’ll take ownership of your digital content calendar, bring ideas to the table, and ensure that timely seasonal campaigns are live on screen when they need to be, allowing you to get better use out of your canvas, more eyes on screens, and more people connecting with your brand.

To find out more about our ongoing content support services, get in touch with us at hello@visualab.co.uk.