Knowledge Visual Technology Brand & Website Design
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The Challenge
Knowledge Visual Technology, a prominent player in the AV industry, came to us with the goal of transforming its visual identity as a brand, as well as its web presence.
Facing stiff competition in a rapidly evolving market, the company recognised its urgent need for a professional and innovative image that could communicate its forward-thinking approach to the world of AV, alongside its vast list of services. The challenge was to create a new look for the brand, as well as a website that not only reflected the company's expertise but also positioned it as a leader in the industry.
“Since the launch of our new brand identity and website, we’ve received a lot of positive feedback. A fresh, new look was long overdue for our business, having grown substantially over the last year alone.”
Our Approach
With a keen focus on a minimalistic yet futuristic look, we crafted a brand image that resonated with the company's ethos. The centrepiece of the brand’s identity was a chevron-style emblem, carefully crafted to strike a balance between representing the company's presence in the sporting industry and hinting at its technological expertise.
For the website, our approach was to design a platform that not only showcased Knowledge’s range of services but also drills down into the industries it serves and its past projects. We prioritised user experience and lead generation, ensuring that the website was intuitive, visually captivating, and informative.
“The website itself has become a key asset in our marketing strategy, and with important events on the horizon, we’re confident in our ability to stand out as a leader in the industry.”
The Detail
In developing the branding, our team meticulously curated every element to align with company’s vision. The minimalist design was chosen to convey sophistication and clarity, while the futuristic aesthetic added a touch of innovation.
When it came to the website, we ensured every aspect was optimised for maximum impact. From the layout and navigation to the content and imagery, every inch has been thoughtfully pieced together to engage visitors and drive conversions. The platform also enables the client to manage the website themselves going forward, without any assistance required from our team following a quick hand-over session.
“We love being given full creative ownership from brand creation to website development. It allows us to really maximise the brand’s impact across the board.”
The Results
Knowledge’s new identity has received widespread acknowledgement for its professionalism and innovation. The website has also become a key asset in the company's marketing plan, attracting a steady stream of leads and enquiries. With key events coming up such as the Retail Technology Show, the business now has a powerful lead generation tool to direct new prospects to. See the full website here.
